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About journalistic neutrality


Political neutrality — is the rule of a good etiquette for a journalist. But even this seemingly immutable tenet starting to oscillate and fall. Monitoring the processes in the World’s largest media, I come to the conclusion that the politically neutral journalism either rooted in the past, or, at least, is no longer exalted to the rank of the absolute.

For example, no doubt that for somebody it still remains unclear what kind of politicians and political forces the Russian TV channel «Dozhd» is advocating… Or American TV channel FOX … And how the newspaper “The New York Times” de facto agitated for Obama in general editorial column during the elections of 2012.

Something similar is going on in Ukraine. Despite well-known seemingly accepted principle of political impartiality, many eminent political journalists in the parliamentary elections of 2012 very openly and straightforwardly urged to vote for specific Majoritarian candidates and certain political forces.

It is good or bad – I do not know. I only describe the processes that get outlined as trends. But even with all of this, the journalists’ neutrality in the political context is rather positive than negative, although it is getting increasingly ignored. But the neutrality of media workers in the moral and ethical issues – is rather a strange and illogical phenomenon, although it is increasingly imposed.

How can you be neutral when it comes to eternal values ?! How is this possible to exist outside of a very clear and a meaningful position, where the things on the agenda are issues of family, honor, and the good name of the father and mother? Holistic people usually treat these with openness, sincere piety and appreciation.

So: how ridiculous and hypocritical are those appeals of the ethical journalistic neutrality, for those journalists who value fundamental things such as faith, church, God and family; while journalistic neutrality of other public issues has started to gradually disappear a long time ago, in overall tacit agreement.

I get the oppressive impression from an unwritten rule to abundantly shock the audience with informational dirt, meanwhile shamefully hiding the good content under the rugs as «unformatted», «advertisement» and «propaganda.» The media is always ready to transmit and replicate the work of psychics, but at the same time to scoff at the Christian practice of praying for the sick. The Russian portal «Big City» has with enthusiasm conducted a week of a homosexual propaganda, but the promotion of the natural heterosexual family is mainly the subject left for religious media. And yet someone will still continue to argue that in such a media platform, other journalists should not broadcast their Christian ethical beliefs through their profession?

Without a doubt – the Christian creative media workers naturally have the right to make their values of the essence to their own audience, and if not in informational genres, then definitely in the analytical and artistic ones. But if the editorial office creates the opposition, it encroaches on the freedom of speech and on the variety of themes.

The editorial politics are a reflection of personal values of the editorial staff. Their own ethical integrity, commitment to the eternal values of Holy Scripture surely ennobles TV airs, newspapers, magazines and content of our web browsers.


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  • Ruslan Kukharchuk – a journalist, media manager, social leader, and preacher.
  • Involved in journalism since 2000 – journalist and column editor of a local newspaper Chornomorets (Skadovsk, Kherson region). Since April 2003 – managing editor of All-Ukrainian Christian newspaper KAMEN' Kraeugolniy (The Cornerstone).
  • In 2004 takes the lead in establishing the Association of Journalists, Publishers, and Broadcasters Novomedia and becomes its president. Since 2011 serves as a steering committee chair of the International Novomedia Forum.
  • In September 2003 holds a public action against LGBT procession in Kyiv and succeeded. Since then a far-reaching movement with the above said name has grown and developed in Ukraine as well as abroad.
  • In the summer of 2010 passed the leadership of both LAH movement and the above said steering committee. Assumed the leadership of the civic movement All Together.
  • Over the years works for a number of Ukrainian TV channels, printed and electronic media as a reporter, parliamentary correspondent, anchor, copy editor, managing editor (TV channels НТН (NTN), CBN-CIS, ТВi (TVi), CITI (CITY); newspapers Stolichnie Novosti (Metropolitan News), Delovaya Nedelya (Business Week); news website www.mignews.com.ua, etc.).
  • Owns several web resources: information portal Vse Novosti (All News), website NHM – Novosti Khristianskogo Mira (CWN – Christian World News), music blog journal mBlog.
  • Public speaker and trainer. Teaches journalism, teleproduction, media management, mass communications, and PR in Ukraine and abroad.
  • Possesses degrees in Journalism, Directing, and Theology.
  • Author of the book Desyatka (Bullseye).
  • Born in Ordzhonikidze (Dnepropetrovsk region), raised in Skadovsk (Kherson region), resides in Kyiv.